I was at a meeting last night put on by marketing genius Bill Glazer. He has 25,000 customers that pay him every month ranging from $40 – $1000 (he also has some high end clients too). Do the math – he knows what the heck he’s doing.
That’s me with Bill Glazer. We are laughing because he had to bend down and I stood on my tiptoes so we could both fit in the picture. He’s a big guy!
Back to the talk… Bill shared 7 Business Boosters That ANY Business Can Do To Survive And Thrive In This Recession.
First a sobering thought…. Harry S. Dent Jr, who has a great track record of measuring and predicting economies, said that “the economy will get worse before it gets better.”
Maybe that’s too depressing for you. I hope that’s not the case with the economy. But if it is true, doesn’t it make sense to prepare and attack this the best you can? And avoid being a bloody corpse laying lifeless on the battlefield of failed businesses?
Do you have a better chance of winning a fight with your sword dangling lifeless at your side or unsheathed, in-hand, glimmering and ready for battle?
Here’s the worst that can happen with this outlook – you will survive this recession and will be in a position to own your market when the economy turns. Plus if the economy gets better rapidly, you will be raking in business hand over fist!
Back to reality – if you are not prepared with proven, reliable, yet new and dramatically different strategies for this new economy, you will get crushed.
So what do you do?
First, to deflate a big balloon floating around in la la land – forget the 4 hour workweek, or the 4 day workweek, and find something you love doing and do it.
Study, learn, and outsmart the competition. Take action. Implement. Test. Refine. And let them eat your dust. In cycling terms we call it “dropping them”. That’s where you start off together, exchange pleasantries, give encouragement, then put the hammer down and “drop them”.
Second – Be Ruthless!
You must be smart, tough and decisive. This is no time to be tolerant of status quo or slow.
Third – Develop Clarity.
Develop clarity of what you want in your life (isn’t that why we’re here?), your business and any other area important to you. This will allow you to cut out all the time thiefs and give you crystal clear focus. The more clarity you have, the more you accomplish at greater speed.
And lastly, and probably most importantly – Surround Yourself With A Tight Group Of People You Can Rely On.
Stop reading every piece of mail and email, unsubscribe from email lists if they don’t provide value, resonate with you or challenge you. Pick out 1 or 2 or 3 people you like that know what the heck they are talking about and draw closer to them. Smart and successful business people focus on what they do best and outsource the rest. Shameless confession time – I used to be so proud thinking that I should do everything. Notice I said “should”. Fact is you and I “could” do everything. The wise question is “should you”? Figure out what you do best and find a tight group of people you can rely on that can provide the rest.
Follow these steps and you will survive. Focus on them and you will Drop Your Competition and Crush This Economy.
Look for my newsletter next week where I will reveal Part II – Business Boosters That Will Change Your Speed of Accomplishment to Such A Degree That Everyone Will Think You’re Cheating.