“In the last 20+ years of working with 100′s of small to mid-sized business owners, we have discovered that most of the business owners we work with are so busy being successful they don’t have time to really assess their TCP (Traffic, Conversion, Profitability). We have found that if you do an in-depth analysis of your TCP you will increase profits 15-35% in 3-6 months.” ~ Chris Goegan
I’m guessing you are already successful in your market. You are more skilled and produce higher value to your clients than other companies. Have you ever asked yourself “Why do these other companies seem to be doing so well even though their deliverable is inferior?” Do you ever find yourself wondering if you should continue investing in your current marketing efforts? And then wondering if you are just being a worry wart? Have you ever hired someone whom you paid too many zeroes, weren’t really sure what it was they did, and found that instead of delivering you the moon like they led you to believe, they delivered garbage instead? Why does it seem every time you invest in marketing it goes south and you end up losing money? Do you ever feel you weren’t getting the expertise you deserved?
Maybe you can relate. If so, I have some good news for you. The clients we work with have all felt and experienced that to some degree. Many have been skeptical at first, and that’s ok. We actually prefer people who are honest skeptics – meaning they are skeptical and they are looking to see if there’s truth and substance, and if so then they move ahead.
Let me tell you some stories of recent client projects… Oh, and please note, these are not some things that have happened a long, long time ago in a galaxy far away… these are recent projects. (we have several more in the works with recent clients that are allowing us to help them)
Successful Business in Money Management Space:
This firm had a reasonably good website, but was not using it for lead generation. I identified 10 factors which could improve their presence and increase their traffic, creating conversion opportunities. Upon completing my review, they hired me to increase their hits and web pull through. The analysis pointed out holes in their website that caused leakage. We are now working on the redesign of the site and building a robust and efficient pipeline that will not only stop them from losing leads but allow them to dramatically increase their conversion. When the conversion process is completed, we will turn the traffic on and increase their hits and qualified leads. (Project for Guy Baker, One of Top Wealth Management Advisors and 2010 President of Million Dollar Round Table which consists of over 35,000 members worldwide)
Successful Business in Real Estate Space Wanting to Launch a New Business in Related Niche:
My client is successful in the real estate industry. He had a solid, existing business and a reasonably good website. He was thinking about starting a new business and using the internet to gain qualified leads. I did the preliminary Phase I analysis and analyzed his market potential to determine if this was a viable option for him. Upon completion of the analysis, it was determined he had identified a HOT market and I identified a real soft spot to competitively enter the market.
As a result he hired me to design and build an automated lead generation and nurturing system including a new website. When we launched the site we were 2-5x greater than industry benchmarks for clicks (Traffic), opt-ins and conversion to leads. During launch, when results are usually lowest, we surpassed levels that many existing businesses never achieve. We are generating qualified leads at a cost of $3.83/lead. Within the first 30 days, we reduced the cost per click and overall costs by 34%. All this without even beginning the optimization phase. We also setup email marketing and a back-end database management system to allow us to convert more of the leads thus reducing costs. (Project for Michael Call, Owner of a Successful Real Estate Brokerage Firm)
Business In Spy and Surveillance Space Struggling To Maintain Margins and Fight Off Overseas Competition. Owner Working Way Too Much:
A final example is a client who has a successful internet business selling spy gear and surveillance equipment. He wanted to double his business and wasn’t sure where to start. He has approximately 2800 pages on his website and selling 1800 products. He was so wrapped up in his business that he had little time left over to spend with his family. As a result of our initial Phase I analysis we were able to uncover 4 AOHO’s – areas of highest opportunities. Through this analysis, it was discovered there is a whole new opportunity emerging in a new niche he could capitalize on to secure more business from a landscape going through a major shift. He would not have found it without the TCP analysis.
The firm can now stop selling low priced products and instead operate with higher profit margins. He is capturing more business from this emerging niche as well as running a more efficient operation. (Project for Chris Winkler, Owner of Spy and Surveillance Equipment Company)
I am confident we can help you. If you feel we are a good potential resource to accelerate your success, then here is what I would like to propose. If you would be willing to INVEST 15 minutes with me, I can show you the Three Circles of Wealth we have developed that will increase your profits 15-35% in the next 3 months. Would you be willing to risk 15 minutes to evaluate whether my engineered process can benefit you and your business?
Thank you for your time and consideration in reading this.
P.S. Wouldn’t it be nice to have a steady, solid flow of hot QUALIFIED leads flowing through your pipeline each and every day? Maybe you can be the next successful case study here!