How a Combination of Wisdom and Statistics Can Get You More Traffic, Leads and Revenues

“Every business has numbers that are trying to tell them something, the problem is business owners are too busy being successful to be able to hear them.”

With a background in engineering, sales, and marketing, I have always been fascinated by numbers. And applying wisdom and pure statistics, you have the ability to grow your business while everyone else is jumping from tactic to tactic.

Albert Einstein said: “Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”

It’s similar to that. Business owners that understand how to apply statistics to their business position themselves to prosper… those that don’t, position themselves for frustrations.

This is true regardless of the economy – whether it is good, or bad. And if the economy is bad, then the opportunity becomes even better because in down times competition pulls back on all marketing leaving a gaping hole for someone who aggressively does the RIGHT things. I first learned this when I took a company from $7MM to $15MM.

I was always a fan of Og Mandino and his success principles, so I say to you, take hold of the grapes of wisdom I am sharing with you. Hold them in your hands. Savor them. Let the seeds of success sprout within you and don’t be swayed by their simplicity.

It’s in the simple things where the greatest opportunities lay. And buried deep in the soil of the simple things, inefficiencies often sprout and grow.

Most businesses are riddled with inefficiencies. I can walk through and analyze your business and pick out numerous opportunities you are missing in your advertising, marketing, lead generation and sales process.

Many Times, Small Steps Can Make Monumental Differences

While most people are looking for the magic bullet, I will tell you one place to look… did you know that you can grow revenues by making small incremental gains?

For example, according to the statistics:

If your business is offline, if you make a 15% increase in the number of people who see your ad, open it, take action and call, meet and close. If you have only a 15% increase in those areas, you will double your business.

If your business is online, if you make a 15% increase in impressions, CTR, Opt-In Rate, Add to Cart and complete the order. If you have only a 15% increase in those areas, you will double your business.

If you have a small 4.5% increase in each of these small marketing steps, your business can increase by 25%. It’s pure math.

If your business operates both offline and online, well, you do the math and imagine what you can do.

This is only one area where this is possible. You can also increase price, average transaction size, purchase frequency and create a niche where the biggest clients flock to.

Holy Smokes! What Do You Do and Where Do You Start?

There are so many opportunities and places to start. You can get bogged down by trying to do too much too soon and in the wrong order. Most businesses fail to execute the right things in the right order.

That is where wisdom comes in.

You want to identify where the biggest, lowest hanging fruit is. And it is usually not where you think.

You need to learn, study and dissect your processes. (And you should do the same with your competition too) When I was an engineer, this was vital to know your processes. The more intimate you are gaining knowledge and understanding, the easier it is to see the opportunities. And when I meet with businesses, asking a few of the right questions and business owners see where they are leaving piles of money on the table.

Become a pro and look for incremental gains. They are there. You just gotta find them and grab hold of them.

If you are too busy or don’t have the knowledge, outsource it to a professional. Whatever option you do, do it. Because wouldn’t your life be easier if your business had more traffic, leads and revenues? And what if you could do it without all the frustrations?

My greatest goal is to get you to where you want to go faster and easier than you thought possible. My real pay is seeing you win.

So… look at your business… look for the inefficiencies…. pick the lowest hanging fruit… and work at it until you taste the sweet rewards.

Love to hear and see your comments. Post them below.

Blessings eh!

How a Client Lost 1800 People That Were Registered for His Webinar

When you read that headline your first two reactions should be:

1. Ouch!!

and

2. Hey I’d like to have 1800 people registered for a webinar!

There are 2 big lessons here, so pay attention. I’ll also tell you why I wrote this post.

Getting 1800 people to sign up for a webinar was no small feat. It’s a huge success and a lot went into it. Needless to say, the client was happy.

Then I got the panicked call…

… “Chris, we’ve got a MAJOR problem. All 1800 people are gone. How do we get them back in?”

Me: “Ugh. What happened?”

Client: “I deleted them.”

Me: “How?”

Client: “I clicked the wrong button and now they’re gone.”

The webinar was a day away so we had a little over 24 hours to get this fixed. So a few questions later I figured out what happened. We had a series of webinars scheduled. The plan was to add the next webinar on to the end of the one we just completed that way everyone would be registered for the entire series. A few simple mouse clicks and it was smooth sailing.

Instead of that, the client created a brand new webinar series and closed the other one out. All 1800 people that were signed up for the series would no longer be registered since the client mistakenly closed it out. He figured it was a new webinar, so no big deal, he would create a new webinar and life would go on and everyone would be signed up. We were using GoToWebinar and if you’ve ever used it, you know that when you create a brand new webinar EVERYONE has to resubscribe. NOT an ideal situation.

Makes for an awkward moment “Uh, sorry, we goofed and deleted everyone so please sign up again. Oh, and by the way, we’re really smart and experts at what we do” … I’m sure more than a few people would be lost.

So I went in, cleaned up the mess and got the series back on track. The next problem was that we had to get 1800 names back in.

And there is no automated way to do this. Nope this was going to require some good old fashioned manual data entry. Posts were put in to my wife’s homeschool community for mom’s or kids that wanted to make some money, and the overseas team was working around the clock to get everyone back in.

The good news, we got everyone re-input with minimal issues. After a VERY frantic 24 hours, all 1800 people were registered once again.

Here’s why I wrote this post:

My client said, “Chris, this looks so easy that anyone can do it. Much like all of internet marketing. Internet marketing looks SO EASY but the reality is that it’s not. There are so many ways where you can get into trouble. Just look at what I did! You should really write a post about this to tell people that it’s not as easy as it looks”

This was from a client that is incredibly smart and VERY successful – much like most of my clients. Most of my clients have strong thriving businesses they are looking to take to the next level or are starting new ventures. Most have built successful 7 figure businesses and some have run Multi-Billion dollar companies.

BIG LESSON #1 – Internet marketing is NOT as easy as it looks. There are a lot of snake oil salesman that prey on ignorance and tell you it’s easy to make big money online. The reality is that while it APPEARS easy, it’s NOT. It takes a lot of hard work, understanding your market, having a great value proposition and strategy and using the right media in the right way to reach your market. It also involves understanding technology.

There are so many moving pieces that from experience working with hundreds of entrepreneurs and business owners, the only thing that is easy, is to mess things up. Just like this client did.

BIG LESSON #2 – you really need someone that knows what the heck they’re doing to work with you. All my clients are smart enough to figure this stuff out on their own, and I’m sure you are smart enough to figure this stuff out – EVENTUALLY. The problem is most people are so busy being successful that they don’t have time to figure things out on their own. If you have an hour a month, you can put someone else’s expertise to work for you to make more. Also, you can cut years off the learning curve by having an expert on your side.

Very rarely do I work with someone that is brand new to internet marketing. The reason why, is that they haven’t been burned badly enough yet and they fall for a bright shiny object that is pitched at them. Remember, fish chase after bright shiny objects. They also end up dead on the dinner plate.

The internet is a remarkable way to get business. And webinars are fantastic.

I would go into detail about how to get 1800 people to sign up for a webinar, but I’ll save that for another day!

If you had 1800 people registered for a webinar, how much revenue would that generate for you?

If you can’t wait for that article, or have a big goal you want to hit, then click here and sign up for a consultation.

Hope you enjoyed this.

Blessings eh!

.

Success Stories

Client roster includes prestigious Consultants, Coaches, Speakers, Lawyers, Hearing Aid Company, Dental Professionals, Chiropractors, Information Marketers, Real Estate Investors, CPAs, Restaurant Owners, Printers, Authors, Online Retailers, Construction Companies, E-Tailers, Supply Companies, Weight Loss Solutions, Business Opportunity Seekers, Financial Experts, and many more. My son and daughter even hired me when they were 4 and 6 respectively to help start their first business! 🙂

Here’s a small sampling of success stories:

kenPrior to working with Chris, I was unsure of what the future would hold for my business.

I was deeply concerned. I am responsible for providing for my family and the families of those who work for me. I feel a real burden of responsibility.

To make things worse, the slowdown in the economy and all the negative news we are bombarded with had a real negative impact on me.

Frustrated and unsure what to do, I turned to Chris for some different approaches. I realized that what I was doing was no longer working and I had to change.

The time and energy we have invested with Chris has proven to be well worth our efforts and we are very pleased with our investments and would highly recommend Chris to anyone looking to have greater penetration in these uncertain times.

In a down market you cannot continue to do business the same as we have in the past, we need to take Chris’ fresh ideas to take us out of the box and into the future.

Results? Within the first 30 days of working with Chris, I secured $19,630.05 in new business!

This happened during the slowest season for us at a time when there was typically no business.

I am in the home improvement industry, one of the hardest hit industries and yet we were able to make some remarkable gains.

Oh, I also doubled my closing ratio!!

Ken Appleton
Appleton Renovations
www.AppletonRenovations.com
Ken@AppletonRenovations.com
949-887-6764


vanBefore I started working with Chris I had a semi-successful business. I have a great product and my clients love me, I just needed more clients!

With all the things going on with the economy, I felt really frustrated, discouraged and depressed.

Even though I have been in this industry for 9 years, you would think I would know better! I had a failed marketing strategy and an overall lack of knowledge in marketing as a whole.

I wasn’t sure what to do and so I figured it couldn’t hurt turning to you. I have to admit, I had my doubts and wasn’t sure what I could do in this economy.

In our first meeting, it was so relieving because you connected with me in a way I could understand. You informed me that the only thing standing between me and my goals and dreams were myself, and a solid marketing plan.

From our first meeting, you put together a campaign for me that I immediately implemented and guess what?!! Less than 2 hours later I had 1 new client worth $6000 to me!!!!

Remember, only a few short hours ago I was depressed, worried, filled with anxiety and unsure what the future would hold.

Now I am confident, I expect my vision for my business and my life to come true. I feel more powerful and in control and am excited about the new campaigns you are working with me on.

I have hope again. Thank you!

Van Smith
714-717-3897
DiscountCellularSupply@yahoo.com
www.2buydcs.com
Discount Cellular Supply


As owner/operator of Newport Rib Company @ Ladera Ranch, I have been completely satisfied in all of my business transactions I have had with Chris Goegan.

I have had the distinct pleasure of working with Mr. Goegan for over a year in various capacities.The level of professionalism and commitment, which he exhibits, is superior and the reason I continue to be one of his clients. In addition, Chris is personable and sincere.

As a business owner, these are qualities, which I value, and the reason I know that any company or client who values integrity and excellence will find Chris Goegan to be an asset to their organization.

The marketing campaign which Chris set up was incredibly successful. It brought in lots of new business which we were able to capture and retain thorough our product. It was nice to see our restaurant full again!

Thank you Chris for opening our eyes to new possibilities!!

Jerry Marroquin
Proprietor
Newport Rib Company
949-364-9111
jmarroquin@ribcompany.com

“We have a lot of competition, but our Ribs don’t”


scottYou are awesome Chris.

I thank God for bringing you into my life (& Naomi also! Please give my love to her).

I can see now how God brought our lives together for something with an eternal and global purpose!

Scott Meacham
Transformed Relationship Inc.
Aliso Viejo CA


dougChris Goegan is one of a kind!

He has a tremendous creativity that actually works for his clients.

That means powerful bottom line results regardless of industry segment!!!

His energy and passion for his work is unsurpassed and you get a hell of a lot more for your investment than you’ll get from ANY other source.

I’ve worked with a lot of support services professionals and organizations in the past and none are willing to guarantee their results like he does!

If you’re looking for no-nonsense creative solutions to your business challenges you should hire Chris.

If you’re looking for ‘business as usual’ don’t bother. If you work with him, your business will soar!

Doug Bender
President & CEO
Paladin Consulting Services, Inc.


chrisHey Chris,


What can I say but THANK YOU…THANK YOU…THANK YOU!

You are amazing, generous, gifted, passionate, compassionate and a very good friend!

Seriously, you helped me SO much. It’s nice to have a really smart guy put a spin on things. Again…you ROCK!

Chris Epstein
Irvine CA


davidBefore working with Chris I knew I was a smart and talented writer but I didn’t know how to effectively reach my audience.

I had been struggling financially for many months before crossing paths with Chris, and I was starting to think I had to reinvent myself.

My confidence in my ability to make money and provide for my family was taking a beating. Not only did Chris create an immediately achievable action plan for me; he also inspired and encouraged me!

He has helped me to accomplish what no one else ever has, how to continue to do what I do best, make a couple of minor adjustments, and more than triple my income in the first month!

Listen to him, follow his lead and you are guaranteed to quickly realize the fruit of your efforts!

David Meacham
Aliso Viejo, CA

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