It’s that time of the year. Where stockings are hung by the chimney with care – and you’re madly scrambling around finding Christmas presents, planning menus, endless shopping and wrapping, working to close the year out, and planning for next year. I don’t know about you, but it tires me out!!
At this time of year, business owners set goals for next year.
Here’s what’s typically done – they answer one question “What do I want my sales to be next year? . . . or, How much do I want to make next year?”
And there’s nothing wrong with this. There’s usually growth, not necessarily significant growth, but growth. Or there are significant growth goals that are met with hard work and determination but end up just demanding more time from the business owner and eventually wearing him or her out.
Have you ever wondered what successful business owners do when setting goals? Or, put another way, how should goal planning be approached?
Goal setting should be done from a bigger perspective and worked backwards to short term focused goals.
But there’s a twist. Something else that should be an essential part of your goals if you want to experience exciting and sustained growth without burnout and fatigue.
What is it?
I’ll cover that in a moment, but first, it’s important that goal setting planning should be done in light of your overarching business objective.
My friend and private client, Michael Gerber, author of the mega best-selling book “The E-Myth Revisited” and his new bestseller “Beyond The E-Myth”, says that everything should be done based on your dream, vision, purpose and mission. Everything should be done in light of your dream.
If your dream is clear and defined, then wonderful, you are ahead of most everyone else. (I recommend reading Michael’s new book “Beyond The Emyth“.) But what if you’re dream is not clearly defined?
Start with answering these questions:
- What were your sales / revenues this year?
- What’s the fantasy for your business? What would you like it to be in 5 or 10 years? (pick a time frame that resonates with you)
- If it were 3 years from now, looking back to today, what would your business be like for you to feel really darn good about it?
This will give some bigger perspective.
If you want to experience exciting and sustained growth without burnout and fatigue, what do you do?
Answer these two questions:
- If I want to grow 50% next year, what do I have to do differently? What do I have to personally stop doing, or do less of, or have someone else do?
- What are the core essential things I have to do to grow 100%?
When I ask this question, clients typically say things like “I need to stop taking all the phone calls. I need to hire a personal assistant. I need to get organized. I need to stop getting involved in every little problem that seems so monumental at the time.” And the list goes on.
More importantly, they start thinking about their business in a different way. They start thinking about having great people and great systems in place.
So let me ask you, what systems do you need to get you to where you want to go?
- If you had great systems and great people delivering your deliverable, creating a 5-star experience for your customers, would that help?
- If you had a great sales and marketing system in place, delivering an awesome supply of leads and customers, AND if it is being manned and run by great people, would that help?
- If you had a great management system in place, being run by great people, so you would know exactly what is going on in your business, would that help?
- If you had a great organizational growth system in place, so that your leadership team is focused, with all oars in the water pulling in the same direction at the same time, would that help?
So while you’re setting your growth goals, also set a goal for what systems you want to get locked down next year.
If you look at things from this perspective, 2017 will be a fantastic year. And beyond that, 2018 and 2019 will be remarkable.
Make next year a great year, and have fun doing it.
P.S. We Simplify Small Business Growth. Our core focus is to Help Grow Small Businesses with Great Systems while Building Great People. If you need any help, with your goals or putting systems in place, let’s begin the conversation. It’s free. Go here to request a consultation: http://www.chrisgoegan.com/win
P.P.S. We have a number of new resources and training to help you simplify the growth of your business. We have a pilot program running to have a sales and marketing system running in your business in 90 days. If you are interested in this, watch your inbox in early January, or click on the link above to request a consultation.