Last week Google announced that they knew what was best for your business by saying that they were going to take control of your Adwords account by changing how your ads show after only 30 days. (If you missed it click here: http://www.chrisgoegan.com/changes-at-google-what-you-need-to-know/)
My comment was that it seemed like “more government” and “big brother knows best”.
Maybe that’s a wee bit offside. Bottom line is that Google has NOT had a good reputation with their advertisers. Well, the small players like you and me that is.
Recently Google has been changing things up some. Maybe it’s the fear of being taken over by Facebook? Whatever it is, some of the changes have been nice. They now have a customer service department where you can get a live human being on the phone right away. Having live customer service is a good thing. (Buyer beware, I wouldn’t recommend doing everything they say, I tested their suggestions on a campaign and the results were disastrous – click costs went up, conversions went down, cost per lead skyrocketed, and quality score plummeted)
And now they just relented on their latest policy. They rescinded their 30 day window for taking control of how your ads are displayed.
… well kinda…
They are changing the window from 30 days to 90 days. But even better is they gave you an option to opt-out of this altogether. And they if enough people opt out may make it back to normal.
Here’s the link to opt-out: https://services.google.com/
Decide what you want to do.
I have opt-ed out. And for my private clients I recommend they opt-out.
Oh, and if you decide to opt-out, it will take you less than 30 seconds. You will need your Client ID number which can be found in the top left of the screen. If you need help with this contact me at Chris@ChrisGoegan.com and I will be happy to help you.
P.S. If you want to know (in plain English) how any of this stuff affects your business, you can email me at Chris@ChrisGoegan.com or Click Here to request a Consult.