Pluck the Grapes of Wisdom and Double Your Business in 12-18 Months… Even In This Crazy Economy

Doubling Your Business in 12-18 Months – Are You Nuts!

How and Why This Is Not Only Possible But Easier Than You Think

At first glance you may think this is impossible and that I have lost my marbles or taken too many hockey pucks to the head. Being from Canada and playing hockey, that has happened from time to time.

I’m as serious as a heart attack when I say you can double your business in 12-18 months. Here’s why – in down times competition pulls back on all marketing leaving a gaping hole for someone who aggressively does the RIGHT things. I first learned this when I took a company from $7MM to $15MM.

So, take hold of the grapes of wisdom I am sharing with you. Hold them in your hands. Savor them. Let the seeds of success sprout within you and don’t be swayed by the simplicity.

It’s in the simple things where the greatest opportunities lay. And buried deep in the soil of the simple things, inefficiencies sprout and grow.

Most businesses are riddled with inefficiencies. I can walk through and analyze your business and pick out numerous opportunities you are missing in your advertising, marketing, lead generation and sales process.

Small Steps Make All The Difference

While most people are looking for the magic bullet, I will tell you exactly what it is… did you know that you can double your business by making small incremental gains?

For example:

If your business is offline, if you make a 14% increase in the number of people who see your ad, open it, take action and call, meet and close. If you have only a 14% increase in those areas, you will double your business.

If your business is online, if you make a 14% increase in impressions, CTR, Opt-In Rate, Add to Cart and complete the order. If you have only a 14% increase in those areas, you will double your business.

If you have a measly 7% increase in these small marketing steps, your business will increase by 50%.

If your business operates both offline and online, well, you do the math and imagine what you can do.

This is only one area where this is possible. You can also increase price, average transaction size, purchase frequency and create a niche where the biggest clients flock to.

Holy Smokes! What Do You Do and Where Do You Start?

There are so many opportunities and places to start. You can get bogged down by trying to do too much too soon and in the wrong order. Most businesses fail to execute the right things in the right order.

You want to identify where the biggest, lowest hanging fruit is. And it is usually not where you think.

You need to learn, study and dissect your processes. (And you should do the same with your competition too) When I was an engineer, this was vital to know your processes. The more intimate you are gaining knowledge and understanding, the easier it is to see the opportunities. And when I meet with businesses, asking a few of the right questions and business owners see where they are leaving piles of money on the table.

Become a pro and look for incremental gains. They are there. You just gotta find them and grab hold of them.

If you are too busy or don’t have the knowledge, outsource it to a professional. Whatever option you do, do it. Because wouldn’t your life be easier if your business were to double, or even increase by 50%?

My greatest goal is to get you to where you want to go faster and easier than you thought possible. My real pay is seeing you win.

So… look at your business… look for the inefficiencies…. pick the lowest hanging fruit… and work at it until you taste the sweet rewards.

Love to hear and see your comments. Post them below.

Be great eh!

Chris.