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Look at the picture, can you see it spinning? It’s an illusion. Much of marketing today is an illusion. It’s a façade. Recently, in a private discussion, a client said: “My business has so much potential. I love what I do and what we bring to the market is incredible. But it’s gotten more competitive, […]
There is a massive shift in marketing that is going on. Well, several actually – AI, lack of people’s attention span, onslaught of marketers and competition, and the many platforms available to market your business and how they all work together. These are major changes that need to be understood and embraced if you want […]
Many people are looking for the homerun when it comes to their marketing. Sometimes it happens right away, more often it doesn’t. Here’s a case study where something spectacular happened for a client that had no list, no market and no time. The work involved to do this: Was NOT glamorous Did NOT involve any […]
… or is it??? I see so many promotions and topics with the same underlying theme – “How To Be Unstoppable”. I see them in my email inbox, my mailbox, on the web, tv – seems like everywhere I turn there’s some guru promoting this. I know I’m not the only one that sees this. […]
It’s that time of the year. Where stockings are hung by the chimney with care – and you’re madly scrambling around finding Christmas presents, planning menus, endless shopping and wrapping, working to close the year out, and planning for next year. I don’t know about you, but it tires me out!! At this time of […]
In This Article I’ll Share One of the Most Overlooked and Mis-Used Ways to Increase Sales. It’s also something your competition will most likely NOT do. One of the most underutilized marketing tools in businesses these days is the use of emails. If you have 5000 people on an email list and you increase the […]
Matt Cutts, the head of Google’s webspam team shook the internet on January 20th when he said that he’d “expect Google’s webspam team to take a pretty dim view of guest blogging going forward.” (you can see the post on his personal blog here) If you are posting articles and guest posts as a way […]
2013 is over and in the books. 2014 has just begun and is full of opportunities. I’m not one to make New Year Resolutions. Earlier in life I did but when I looked back I found that most of the resolutions I made bored me so I wouldn’t stick with them. Now, instead I make […]
When you read that headline your first two reactions should be: 1. Ouch!! and 2. Hey I’d like to have 1800 people registered for a webinar! There are 2 big lessons here, so pay attention. I’ll also tell you why I wrote this post. Getting 1800 people to sign up for a webinar was no […]
I’m in the mood for a good rant today… Tell Me Lies, tell me sweet little lies ~Tell Me Lies, Tell me tell me lies~ Oh no no, you can’t disguise ~You can’t disguise, no you can’t disguise~ Tell me lies, tell me sweet little lies It’s a song by Fleetwood Mac called “Tell Me […]
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