Tag Archive for: Marketing

How AI (Artificial Intelligence) is Changing Marketing

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There is a massive shift in marketing that is going on. Well, several actually – AI, lack of people’s attention span, onslaught of marketers and competition, and the many platforms available to market your business and how they all work together.

These are major changes that need to be understood and embraced if you want to survive.

If you understand these, you will be miles ahead of the curve and you can be the 1000 lb gorilla. If you don’t, then struggles and feeling of helplessness will creep in as the market slowly slips away from you.

And if you know me, I’m a pretty even keeled guy and don’t like doom and gloom or “prosperity gospel” stuff.

I’m still an engineer at heart in many ways.

Back in 1986, as a young engineer I got to witness and take part in a tectonic shift in the manufacturing world. I was working for Ford Motor Company in Windsor Ontario and we had a big ribbon cutting ceremony.

We installed the first robot on the manufacturing line. A robot was now taking over and doing the work of a line worker. One less job.

People were saying it was just a fad, or it wasn’t going to work, or it won’t last, or it will mess up.

It didn’t. It was a massive success. Flawless performance and tremendous costs saved.

Not surprisingly, a short time after this experiment was over, robots were found all over the manufacturing plant.

Lots of jobs were lost. But that’s an inevitable part of business.

Seeing the success we had with our venture into robotics, many other companies followed suit. Soon all our subcontractors had robots. The ones that didn’t, well, it was impossible for them to survive and many went out of business.

Walk into any manufacturing plant today and you will see robotics and automation everywhere, it’s a normal part of life.

But while this change was going on, there were many lost lobs and many owners went out of business.

But some people not only survived this, but thrived.

Who?

The people that embraced technology. The engineers and the business owners that understood that this was the future and if they didn’t take advantage of it, someone else would. And whomever embraced this and made it work, they could own the market.

Fast forward to modern day and we see the same thing taking place in a different industry. But this time instead of robots, we see it with AI (artificial intelligence).

Just like robotics in the 1980’s, AI is beginning to take over today.

It’s already here on many platforms, and yet, it’s still in it’s infancy.

In the Auto Industry in the 1980’s, the Big 3 were Ford, Chrysler and GM. In the marketing world in 2018, the Big 3 are Google, Facebook, and LinkedIn.

Google is probably the leader with AI. Then Facebook. And LinkedIn is still in it’s infancy in many ways, and is coming out of the 1800’s. :)

If you embrace this tectonic shift in marketing and AI . . .

. . . if you are the market leader, then you can gain even more ground on the competition and leave them in your dust.

. . . If you are not the market leader, then this could be your chance to sneak up out of nowhere and blow past them.

Depending on the market, 99% of the market can go to 1% of the companies.

We are entering a new season of marketing.

Are you prepared?

Watch for my next email where I’ll tell you about the company Google bought for half a billion dollars (yep, $500 million). This company had no product, no profit, and they sat around playing Atari video games all day. But they had the future.

If you want to jump on opportunity, you’ll want to know about this. It excites the marketer and engineer in me!

Until then.

Blessings eh!

P.S. If you have a challenge in your business, we offer a free no-obligation 15 minute consultation where we will tackle and give you perspective on demolishing the #1 problem affecting your business. You can get more information here… Click Here

P.P.S. There are two options for working with me directly:

Option #1: Done-For-You

This is the crème-de-la-crème. If you are someone who is discerning and is used to getting the best, then this was created for you. You work directly with me and my team. We take you through the entire process and do all the hard work for you. We have an incredibly user-friendly system that will build your client acquisition system faster than you could ever do it on your own. I only work with a limited number of select clients at a time on this and you have to qualify. You can ask me any question you need and we’ll build something remarkable together.  Learn more here: https://www.chrisgoegan.com/Win

 

Option #2: Done-With-You

This is where we work together, either one-on-one, or in a small group setting, where we roll up our sleeves and work together with set objectives that you implement to build your Client Acquisition System. I only accept 10 clients into this program at a time and we have to make sure it’s a good match for both of us. Learn more here.

Goal Setting to Achieve Exciting and Sustained Growth Without Burnout and Fatigue

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It’s that time of the year. Where stockings are hung by the chimney with care – and you’re madly scrambling around finding Christmas presents, planning menus, endless shopping and wrapping, working to close the year out, and planning for next year. I don’t know about you, but it tires me out!!

At this time of year, business owners set goals for next year.

Here’s what’s typically done – they answer one question “What do I want my sales to be next year? . . . or, How much do I want to make next year?”

And there’s nothing wrong with this. There’s usually growth, not necessarily significant growth, but growth. Or there are significant growth goals that are met with hard work and determination but end up just demanding more time from the business owner and eventually wearing him or her out.

Have you ever wondered what successful business owners do when setting goals? Or, put another way, how should goal planning be approached?

Goal setting should be done from a bigger perspective and worked backwards to short term focused goals.

But there’s a twist. Something else that should be an essential part of your goals if you want to experience exciting and sustained growth without burnout and fatigue.

What is it?

I’ll cover that in a moment, but first, it’s important that goal setting planning should be done in light of your overarching business objective.

My friend and private client, Michael Gerber, author of the mega best-selling book “The E-Myth Revisited” and his new bestseller “Beyond The E-Myth”, says that everything should be done based on your dream, vision, purpose and mission. Everything should be done in light of your dream.

If your dream is clear and defined, then wonderful, you are ahead of most everyone else. (I recommend reading Michael’s new book “Beyond The Emyth“.) But what if you’re dream is not clearly defined?

Start with answering these questions:

  1. What were your sales / revenues this year?
  2. What’s the fantasy for your business? What would you like it to be in 5 or 10 years? (pick a time frame that resonates with you)
  3. If it were 3 years from now, looking back to today, what would your business be like for you to feel really darn good about it?

This will give some bigger perspective.

If you want to experience exciting and sustained growth without burnout and fatigue, what do you do?

Answer these two questions:

  1. If I want to grow 50% next year, what do I have to do differently? What do I have to personally stop doing, or do less of, or have someone else do?
  2. What are the core essential things I have to do to grow 100%?

When I ask this question, clients typically say things like “I need to stop taking all the phone calls. I need to hire a personal assistant. I need to get organized. I need to stop getting involved in every little problem that seems so monumental at the time.” And the list goes on.

More importantly, they start thinking about their business in a different way. They start thinking about having great people and great systems in place.

So let me ask you, what systems do you need to get you to where you want to go?

  • If you had great systems and great people delivering your deliverable, creating a 5-star experience for your customers, would that help?
  • If you had a great sales and marketing system in place, delivering an awesome supply of leads and customers, AND if it is being manned and run by great people, would that help?
  • If you had a great management system in place, being run by great people, so you would know exactly what is going on in your business, would that help?
  • If you had a great organizational growth system in place, so that your leadership team is focused, with all oars in the water pulling in the same direction at the same time, would that help?

So while you’re setting your growth goals, also set a goal for what systems you want to get locked down next year.

If you look at things from this perspective, 2017 will be a fantastic year. And beyond that, 2018 and 2019 will be remarkable.

Make next year a great year, and have fun doing it.

Blessings eh!

P.S. We Simplify Small Business Growth. Our core focus is to Help Grow Small Businesses with Great Systems while Building Great People. If you need any help, with your goals or putting systems in place, let’s begin the conversation. It’s free. Go here to request a consultation: https://www.chrisgoegan.com/win

P.P.S. We have a number of new resources and training to help you simplify the growth of your business. We have a pilot program running to have a sales and marketing system running in your business in 90 days. If you are interested in this, watch your inbox in early January, or click on the link above to request a consultation.