In the spirit of Halloween… BOO!

Plenty to be scared of, isn’t there? … real estate crash, double dip recession a possibility, money being printed with reckless abandon, national debt bomb ticking, capital exiting the country… this is scary stuff!

Want to see something even scarier?

Boo! This is only $25,000!! - now that's SCARY!!

Yup. This beauty of a foosball table can be yours for only $25,000.

(You may not know I’m an avid foosball player. In college I had a running 4-year series that with Pike fraternity brother Dave “Axel” Foley. I think I won 758 games to his 756. Or maybe it was the other way around. I dunno.) I think the table I played on was worth $50 bucks.

But seriously, $25,000 for this foosball table! That’s SCARY!!

So the moral of the story is: don’t say people aren’t spending money because they are. If they’re not buying from you, time to figure out where the opportunities lay in your business, get creative and give people something to get excited about. For example, our firm just took on a challenge that netted a 2000% ROI in 20 days. (Need help finding opportunities to get excited about?… Click Here)

Here are some points about people and their buying behaviors:

  • they are irrational
  • they buy on emotion
  • they use logic to back up their purchase
  • they will ALWAYS buy what they want, even if they can’t afford it

The trick or treat of the month: how can you craft a $25,000 Barbie Foosball table in your business?


P.S. I will be keeping with the long standing “Goegan Tradition” of going through my kids Halloween candy and cherry picking the best chocolate bars for me – Snickers yum! (O Henry’s and Crispy Crunch are my favs but can’t find them too much south of Canada)

P.P.S. Trivia to make you look smarter – The word Halloween is first attested in the 16th century and represents a Scottish variant of the fuller All-Hallows-Even (“evening”), that is, the night before All Hallows Day. Up through the early 20th century, the spelling “Hallowe’en” was frequently used, eliding the “v” and shortening the word (from Wikipedia)