Many people are looking for the homerun when it comes to their marketing. Sometimes it happens right away, more often it doesn’t.

Many people are looking for the homerun when it comes to their marketing. Sometimes it happens right away, more often it doesn’t.

Here’s a case study where something spectacular happened for a client that had no list, no market and no time.

The work involved to do this:

  • Was NOT glamorous
  • Did NOT involve any new technology
  • Had nothing to do with a pretty website (while a pretty website helps, in this situation the site was kind of ugly)
  • Did NOT involve a big list (the client had no list, this was done with C-O-L-D traffic)

So how did he pull in multiple six figures from a tiny adspend?

The client was an industry leader in the real estate industry and wanted to fill seminars to show people how to invest.

He was already somewhat successful and he had already started putting on seminars. He had marketing that was working ok and returning a positive ROI.

His goal was simple: Target better clientele that has cash.

He wasn’t doing any internet marketing and was thinking that he was missing opportunity. He was.

Now this posed a new kind of problem. There really wasn’t much internet traffic available. The city where the seminar was in had a population of less than 1 million people. Not an ideal situation. And there were maybe 100 people searching for real estate seminars in that city, and of those 100, only a few might attend.

If 100% of the people searching for seminars came to his website (they wouldn’t) and if 1% signed up, then that would be 1 person. This math doesn’t work. The client sold seminar tickets and coaching programs and needed waaayyyyyyy more than 1 person to make $300,000.

Quick recap – no list, very small number of people searching, no presence on social media, small geographical location and with a seminar being a week away, not enough time to do a grass-roots program, and needing to get a lot of people to the seminar.

So What Happened?

The client employed our Engineered Marketing approach (plus he allowed us to help him). We focused on his TCP – his Three Circles of Wealth – Traffic, Conversion and Profitability. TCP - The Three Circles of Wealth

Traffic – we came up with some creative ways to drive traffic and visitors to his website to the tune of getting 1000-2000 visitors per day to his site (compare to conventional approaches that would typically yield 20 visitors per day).

Result: the client added $150,000 in revenues

Conversion – this is where one of the big gains happened. He already had a good website that was working. He asked our opinion and we noticed some incongruencies. The message and offer on his webpage was off relative to the content and value people received at the seminar and what was mentioned on his website. It was a subtle yet significant change.

We had also developed and tested numerous different hot buttons on the ads we were running and found some to be “hotter” than others.

I engineered a strategy and sent the client 5 texts and 2 emails outlining the changes that should be made to the headline, to the images on the site and to the copy.

The client took the suggestions and implemented them. It took him 30 minutes.

Result: client doubled his revenue from $150,000 to $300,000

Profitability – the numbers shown above were remarkably profitable. Client acquisition cost was peanuts and ROI was a large multiple of this. (Sorry, for confidentiality reasons I can’t disclose actual numbers 🙂

Time for the dramatic close to this post… drum roll please….

If you would like to have changes like this in your business, then focus on your TCP (Three Circles of Wealth). There are opportunities that exist in your business right now.

Oh, if you’re a numbers guy (gal) figure out how much the client make when he repeated this monthly (which he did). Now figure out what could happen in your business…

It was NOT a stroke of luck. He had a well engineered client acquisition system.

Blessings eh!

Please Note: This is an actual case study and numbers were provided by the client. Results will vary from person to person based on their unique situation.

What’s The Deal With Getting Hot Website Traffic Anyways?!!

That’s a common question that I will debunk right here for you.

There are so many traffic options available it’s mind boggling – Facebook, Twitter, Social Media, Youtube, SEO, SEM, Adwords, PPC, CPM, Affiliates, Re-targeting, e-blasts, direct mail, etc.. I recommend you have several traffic sources working for you. The problem I see is that most business owners are so busy being successful that they don’t have the time to invest or don’t have limitless funds. It can be overwhelming. So with all the options available how do you know what one you should start with? How do you know what ones are right for you?

Did you know that not all of them are right for everyone? Did you know that there is one type that is best for you?

And why does it seem so hard to get a good answer to this question?

Look, everyone is pitching their stuff and most of it sounds so stinking good doesn’t it?!! Ever hear anything like this: “Buy my stuff and you will have instant overnight success!!”? I read something recently about how someone added something like 15,000 people to their list by sending out something to 12 people that sent it to 47 people that sent it to 27 people. Wow!! Can you imagine!!! … sounds like a good MLM pitch doesn’t it?!!

… by the way, I wish it were that easy!! Because then I could be sitting on the beach sipping Pina Colada’s and Mai-Tai’s!! Heck, WE ALL COULD!!! (but wait, who would serve us drinks and wash our Lamborghini’s?)

Ok, so if you’re into La-La-Land fantasies, you’re in the wrong spot because you won’t get that here. I’m typing this wishing insanely I could be out playing with my wife and kids. Fact is I’m working today because I didn’t get the work done that I wanted to in order to hit some of my milestones.

Now I hope you see a common word in the paragraph above – “work”. And that is precisely the dividing line with the type of traffic you should focus on getting.

What do I mean?

There are 2 basic ways to get traffic to your website:

  1. One way requires a lot of ongoing manual labour
  2. The other involves setting up systems that will then deliver ongoing traffic automatically

So what one is BEST for you?

Depends – do you like ongoing manual labour or do you like setting up systems?

For me, I am what I call “ambitiously lazy”. Which means I like to do the work and set systems up, and then sit back and watch them deliver an ongoing, continuous, scalable stream of results. For my personality, this is the best option. Because I have no desire to tweet and post daily. Who knows, maybe that will change over time. For now, I prefer to have systems do the work for me.

For you, ask yourself the same question – do you like ongoing manual labour or do you like having systems deliver ongoing results.

If you like manual labour – then social media is excellent for you. Tweet, post, tweet some more, post some more. Be constantly adding followers, friends and likes. This option requires less work over the short haul and much more work over the long haul.

If you prefer to have systems do all the hard work for you. Then Adwords, PPC, SEO, SEM, etc. are the best options for you. This option requires more work initially to research and set your systems up. It also requires less work over the long haul. One last point, putting systems to work for you will deliver scalable results (picture a volume control knob on your stereo – the more traffic you want, the more you turn the knob up).

Most entrepreneurs and small business owners I work with are so busy being successful that they don’t have a lot of time to invest. So make sure you have an idea of what type of person you are before jumping on any traffic bandwagon. There is no right or wrong answer. Only the one that is right for you.

And when you do decide, whatever direction you choose, attack it with focus, wisdom and determination.

Hope this help.