“Ultra-Advanced Conversion Strategies to Quickly Create a River of Leads Constantly and Continuously Flowing Into Your Business”

Conversion – this is where the rubber really hits the road.

Quick recap, Day 1: You learned that the “who” you want to come to your website is life-giving-breath vital. And we covered the 80/20 rule and the 50/5 rule. If you didn’t get these go back to Day 1 and read them again (Click here for Day 1). Everything is built from this point. Everything. If your business is directed at the wrong person, then being profitable will feel like swimming upstream in peanut butter.

Day 2 we covered getting traffic to your website and the importance of getting highly targeted traffic. Find the hill you want to own and go after it by establishing a firm Center of Gravity. Avoid the temptation of the Keyword Candy Store!! (Click here for Day 2)

Now for Conversion.

2 Schools of Thought for When People Come to Your Website:

  1. Go for the jugular and close the deal
  2. Capture their contact information so you can continue to market to them (called “Lead Generation”)

If  you are going for the jugular that’s fine. Just know that you are leaving at least 33% of the money YOU COULD BE GETTING on the table. It most cases you would be losing 200% or greater.

If you capture their contact information, then you can market to them forever for free until they buy (or die).

In my opinion, school of thought #2, capturing their contact information, or Lead Generation is supreme.

Lead Generation is designed to do one thing and one thing only – constantly and continuously generate high quality leads for your business.

To create this, you need what one of my marketing mentors, Dan Kennedy, calls “a lead generation magnet”. A lead generation magnet is something of interest and value to your prospects that gets them to say to themselves “Hey, I want that!” and they give you their contact information in exchange for whatever the lead generation magnet is about. A minimum is to get their email address.

Your lead generation magnet can take many forms, some of the most popular are white papers, special reports, free e-books, videos, interviews or a free email course like this one. They are all good and choosing the right one for you depends on your strengths and the interests of your market.

There are many advantages to a lead generation magnet. The vast majority of people aren’t ready to pull the trigger and won’t buy right away. Instead they research to see what’s out there and check out several sites to get a feel for who’s selling what. If you offer them something of interest and value to help them in their decision making process, then you can take them out of the market and follow up with them. In your follow up you can demonstrate why you are the BEST solution for them and separate yourself from your competition. One more lead for you, one less for your competition.

To create a lead generation magnet, you will need:

  1. The lead generation magnet – white papers, special reports, free e-books, videos, interviews or a free email course. This should appeal to the emotions of your market. Find the problems they are having, talk to them about those problems and offer them ways to solve their problem – as in, buy your product or hire you!
  2. A landing page – this is the page on your website where they go to learn a little about what you do and enter their information in exchange for your lead generation magnet.
  3. An opt-in mechanism to capture their information for follow up.
  4. A thank you page – after they give you their contact information you immediately take them to this page to access their information.
  5. Follow-up sequence – this is one of the most important pieces of the puzzle that many businessowners miss. You will open the floodgates by effectively utilizing this.

The final step to engineering and crafting a compelling conversion process is your sales process.

Your website can do everything from lead generation through closing the deal. Depending on your market, you may or may not want to do this automatically. There are also things that you MUST do to maximize conversions and minimize waste. This is something I go over with clients I consult with. We determine what is best for them and their unique situation. For service providers, you probably will want to have them request a consultation or meeting with you. This positions you as the expert who can solve their problem and creates an insatiable desire.

I have found that most clients can dramatically increase their sales within the first 30 days by focusing on their sales and conversion process. For example, one business client was already successful in the consulting business and within the first 30 days of allowing me to help him, he generated $22,000 in new business.

Here are some questions for you to ask yourself:

    • – Are you using Lead Generation?
    • – How effectively is your magnet working for you?
    • – Would you like to have a River of Leads Constantly and Continuously Flowing Into Your Business?
    • – Do you want to free up your time and let technology do all the hard work for you so you can do something fun?

Tomorrow’s installment is called:

“Profitability: Discover Little-Known (and never talked about) Secrets to Attracting Maximum Money and Creating Maximum Wealth in Record Time”

Blessings,