“Profitability: Discover Little-Known (and never talked about) Secrets to Attracting Maximum Money and Creating Maximum Wealth in Record Time”

Let’s face it, if you aren’t making money who really cares eh?

Getting traffic and converting your best prospects are essential steps leading up to this one. And everyone knows how important it is to be profitable. But shockingly, very few people track results.

Why don’t they track results? Here are just a few reasons:

  • they’re too lazy
  • they don’t know WHAT to track
  • they don’t know HOW to track
  • they are bamboozled and blinded by B.S. from slick talking media salesmen that they don’t think it’s necessary

One of the biggest questions I get is from people is: “How do I know if I should continue with a lead source?” …. Here’s the answer:

You continue to advertise with a media IF that source of media is profitable. For every dollar you invest, if you make a dollar or more back, then keep going.

For example, if you gave me $10 bucks, and I handed you $20 bucks back, would you do it again? You betcha you would! (if you wouldn’t do it again, have someone hit you over the head with a hockey stick and try the example again).

Sure you would do it again. You would probably say “forget $10 bucks, let’s do $100, or $1000, or $10,000”. And you would also probably try to see if you could give me $5 bucks and still make $20 – you would look for areas of efficiency to improve your return.

Same thing with your marketing dollars.

There is an exception to this…

… lets say it costs you $10 bucks to get a client. And on the initial transaction that client was worth $5, meaning you would lose $5. Would you do it? – No. But what if that client came back and bought other things and their value increased to $100. Would you lose $5 on the initial transaction to make $100 total? – YES!

If your client value is $100, and you lost $5 on the first transaction, it is still very profitable to you to continue to use that advertising medium.

That leads us to the most important metrics you should know:

  1. Cost per lead
  2. Cost per client acquisition
  3. Initial transaction value – not just what you charge, but how much profit you make
  4. Life Time Value (LTV) of the customer.

This makes everything so much easier when analyzing effectiveness. You simply see how much money you spent on the ad, and then compare that with how much you made on the initial transaction and how much a client is worth to you. It’s perfectly ok to lose money to gain a client as long as they keep buying from you and you can turn a profit over time. (how long before you turn a profit varies by business – we can help you assess what is reasonable for your situation in your industry if you want help)

There are other numbers that are important too:

  • Sales conversion process – # people to your website landing page, # took desired action, # of opt-ins, # of purchases
  • If you use face to face sales – # responses, # of meetings set, # of meetings done, # of sales
  • If you use Adwords – CTR (click thru rate), CPC (cost per click), conversion per click, profit per click, and if you are really advanced you may want to track profit per impression

Reality check: Tracking is a pain in the butt. It’s work.

So why do it?

Do you want to double your results? And double them again? And again?

If you know what results you’re getting, you can find where the areas of greatest inefficiencies are and start testing to increase results.

A Little-Known (and never talked about) Secret:


Did you know that if can make improvements in 5 areas, and make a measly 3% gain in those 5 areas, then you can increase your bottom line profits by 25%?

Want to double your business? Make a 14% gain in only 5 areas and you will double your business

I have spreadsheets you can play with that demonstrate this – email me and ask for them and we will rush them over to you. Many clients are left breathless when they see the power of making incremental gains to propel them forward at lightning fast speeds.

There are over 100 areas you can increase your results in, finding 5 is very achievable.

The best news is, you can do this over and over and over again.

The key is to:

  1. Setup your system to establish your numbers
  2. Test and improve your numbers

Final point – the competition is usually too lazy to do this.

Blessings,