That’s a common question that I will debunk right here for you.
There are so many traffic options available it’s mind boggling – Facebook, Twitter, Social Media, Youtube, SEO, SEM, Adwords, PPC, CPM, Affiliates, Re-targeting, e-blasts, direct mail, etc.. I recommend you have several traffic sources working for you. The problem I see is that most business owners are so busy being successful that they don’t have the time to invest or don’t have limitless funds. It can be overwhelming. So with all the options available how do you know what one you should start with? How do you know what ones are right for you?
Did you know that not all of them are right for everyone? Did you know that there is one type that is best for you?
And why does it seem so hard to get a good answer to this question?
Look, everyone is pitching their stuff and most of it sounds so stinking good doesn’t it?!! Ever hear anything like this: “Buy my stuff and you will have instant overnight success!!”? I read something recently about how someone added something like 15,000 people to their list by sending out something to 12 people that sent it to 47 people that sent it to 27 people. Wow!! Can you imagine!!! … sounds like a good MLM pitch doesn’t it?!!
… by the way, I wish it were that easy!! Because then I could be sitting on the beach sipping Pina Colada’s and Mai-Tai’s!! Heck, WE ALL COULD!!! (but wait, who would serve us drinks and wash our Lamborghini’s?)
Ok, so if you’re into La-La-Land fantasies, you’re in the wrong spot because you won’t get that here. I’m typing this wishing insanely I could be out playing with my wife and kids. Fact is I’m working today because I didn’t get the work done that I wanted to in order to hit some of my milestones.
Now I hope you see a common word in the paragraph above – “work”. And that is precisely the dividing line with the type of traffic you should focus on getting.
What do I mean?
There are 2 basic ways to get traffic to your website:
- One way requires a lot of ongoing manual labour
- The other involves setting up systems that will then deliver ongoing traffic automatically
So what one is BEST for you?
Depends – do you like ongoing manual labour or do you like setting up systems?
For me, I am what I call “ambitiously lazy”. Which means I like to do the work and set systems up, and then sit back and watch them deliver an ongoing, continuous, scalable stream of results. For my personality, this is the best option. Because I have no desire to tweet and post daily. Who knows, maybe that will change over time. For now, I prefer to have systems do the work for me.
For you, ask yourself the same question – do you like ongoing manual labour or do you like having systems deliver ongoing results.
If you like manual labour – then social media is excellent for you. Tweet, post, tweet some more, post some more. Be constantly adding followers, friends and likes. This option requires less work over the short haul and much more work over the long haul.
If you prefer to have systems do all the hard work for you. Then Adwords, PPC, SEO, SEM, etc. are the best options for you. This option requires more work initially to research and set your systems up. It also requires less work over the long haul. One last point, putting systems to work for you will deliver scalable results (picture a volume control knob on your stereo – the more traffic you want, the more you turn the knob up).
Most entrepreneurs and small business owners I work with are so busy being successful that they don’t have a lot of time to invest. So make sure you have an idea of what type of person you are before jumping on any traffic bandwagon. There is no right or wrong answer. Only the one that is right for you.
And when you do decide, whatever direction you choose, attack it with focus, wisdom and determination.
Hope this help.