I’m in the mood for a good rant today…
Tell Me Lies, tell me sweet little lies
~Tell Me Lies, Tell me tell me lies~
Oh no no, you can’t disguise
~You can’t disguise, no you can’t disguise~
Tell me lies, tell me sweet little lies
It’s a song by Fleetwood Mac called “Tell Me Lies”. Maybe you’ve heard it? Catchy tune. (if you know it, bet you’re singing it in your head!)
So what does it have to do with anything?
I’m fed up with the lies, the pure garbage that is being fed to people and unscrupulous marketing.
… let me tell you a story…
I stepped into the world of touch screen phones. Yep, I got tired of waiting for Blackberry to come out with a new phone for T-Mobile and upgraded into the new HTC Sensation. It’s a touch screen, big display, 4G, has all the bells and whistles, android, easy to use – I love it and so does my wife. My kids love “Angry Birds” – wow what an addictive waste of time that game is eh?!!
I get my first bill and trying to be a good steward I review it to make sure there are no surprises.
2 bogus charges. Ugh. That means I’ve gotta call customer service. Fortunately T-Mobile has great customer service. I usually get a cheery, delightful person who is happy to help. Today was no exception. I got Jessica, a pure delight. She reviewed the charges in question with me.
The first was for insurance. When I got the phone, the sales guy pushed this hard on me. I declined several times and he persisted like a battering ram taking out a castle door. He said “it’s free for 30 days” so I relented and said ok.
Guess what? … it wasn’t free. Not only that, the T-Mobile rep said they have no authority to do that.
My Blood Starts To Boil
The second bogus charge: there’s a monthly charge of $9.99 to allow us to download ringtones from a 3rd party. Neither me or my wife signed up for it. Some cheesy 3rd party company bogussly (is that a word?!!) spammed us some cryptic texts. Irritated, we replied for them to stop.
Well, I guess they didn’t and instead they signed us up for their service and we got dinged for it. Purely unethical in my books. I’m sure they make a tidy profit, afterall how many people have cell phones and how many times do people check their phone bills? The T-Mobile rep said that this kind of stuff unfortunately happens a lot. And to cancel this bogus service, we have to contact the 3rd party and have them remove it. You can be sure I’ll check my bill next month!!
Happy Ending to This Story
Jessica “Your Friendly Neighborhood T-Mobile Rep” to the rescue!! – she reversed both charges and got us all squared away. She made it such a pleasant experience. And I’m grateful for her.
Thank you Jessica.
What Does This Have To Do With Marketing?
I have clients come to me time and time again looking for advice. I get contacted out of the blue by clients, some have gone months without reaching out to me and suddenly they want advice on a variety of topics – internet marketing, SEO, Social Media, Facebook, website design, landing pages, USP’s, the list goes on.
Why do they contact me?
Just like the garbage I had to deal with on my phone bill, there’s so much crap being thrown around out there about marketing. There are a lot of wolves in sheep’s clothing.
YOU MUST KNOW THIS AND BEWARE
I’ve had clients Adwords accounts turned off because they were seduced, I’ve had clients waste THOUSANDS of dollars changing their site to appease someone jibber-jabbing about SEO (I’ve got a great story about a test we did where we got multiple listings on the first page of Google for a term that has over 4,100,000,000 – yes, you read that right, multiple first page listing out of OVER 4 BILLION SEARCHES!! – there were some radically strange things going on that we uncovered but I’ll save that story one for another day.)
I’ve had clients come to me that have wasted tens or even hundreds of thousands of dollars on “guru’s” and other consultants. And within the first few minutes we could identify the problem.
Bottom line: you must be able to decipher fact from fiction and the truth from fantasy and seduction. If you can’t you’re doomed and will waste money, and even worse, massive amounts of time.
With the exhaustive expansion of online media and ways of getting traffic, if you can’t decipher this on your own, then I suggest you have a trusted adviser you can turn to. The bible says there’s safety in a multitude of counselors. Whether you read the bible or not, this is good common sense. Who are your trusted advisers?
And with all the seduction and wolves in sheep’s clothing out there, sometimes messages like this get missed.
A problem I have is I don’t have a bright shiny object I pitch.
What I do have is:
- time tested and proven, yet cutting edge and radically different methods for increasing sales
- what’s working now
- and straight answers for today’s problems
I guess that’s why people keep coming back to me for advice and allow me to help.
In your business, your clients and prospects are getting pitched garbage and B.S. too. If you help them decipher what’s real and what’s fantasy, they will keep coming back and refer more business to you.
P.S. Amazing how a good rant can improve your mood!
… where to start….
This week I read “An Enterprising Life” by Jay Van Andel and re-watched Jerry McGuire for the umpteenth time. Both worthy of the time invested. Both have great stories. Both have been bouncing around in my mind.
If you’re not familiar with Jay Van Andel, he co-founded the Amway Corporation along with his lifelong friend Rich DeVos. Doesn’t matter your opinion on the Amway business model, you’ve gotta admit that they built a very successful business enterprise doing sales of $8.2 Billion worldwide. I’ve never built a company that size and I’m guessing you haven’t either. So obviously there is a lesson or two that can be learned.
One of the things that really struck me was his lifelong relationship with his friend and business partner Rich DeVos. They had some great and entertaining stories of businesses they built along the way. A couple quick ones:
- They built an airplane charter company when neither one of them knew how to fly. One time, one of their planes ran out of fuel and was forced to land on a lake too small for them to take off on. So they filled the tank, tied a rope around the plane and the other end around a tree, revved the engine and then cut the rope loose with a knife. The plane had just enough speed to barely clear the top of the trees.
- They sold their plane business, restaurant business, and took a year off to sail to Cuba. They bought a sailboat and set voyage even though neither one of them knew how to sail. (what were they thinking!!). One night Rich took a wrong turn off the coast of New Jersey and ended so far inland on one of the rivers that it left the Coast Guard perplexed as they were towing them back out to sea. They had never seen a ship get so far inland. Crazy. Their voyage to Cuba continued smoothly until they sank 10 miles off the mainland in a shipping channel and had to be rescued by a passing freighter. They did eventually reach their destination.
Made me laugh and shake my head in wonder.
I also admired the camaraderie they had. Sure they were a couple of young entrepreneurs off on a daring adventure. But that’s how their whole life was.
Jay said that one of the keys to success was the relationship he had with Rich. It was so deep that they had a long standing agreement that when one partner was away, the other had full ability to make any and all decisions, even if it was different from what the other had in mind. Jay stated one example of how this played out during a new construction of a building. He said their trust in each other was so deep that they both felt so secure the other partner would make a decision in the best interest of the company. Not out of pride or ego, but out of the best interest of the company.
Man, I admire and respect that.
They also had the same relationship with their key vendors. They didn’t make decisions off of whoever was the cheapest bid. They did’t go after whoever had the latest bright shiny object. They did not go after whoever talked the best talk. That would have been building a house of cards. Instead, they developed key business partnerships with people that shared the same philosophies.
People they could trust.
One vendor, Dan Vos Construction, was with them from the beginning. He did a couple of jobs for Rich & Jay that were way below what they would normally do – installing simple shelves in a building the size of a gas station – that turned into a relationship that awarded them millions and millions of dollars in new building projects.
The list goes on and on from here. I think you get the point.
… switching gears, the movie Jerry McGuire…
Unless you’ve been under a rock you’ve seen this movie. The 2 lines…. say it with me now…. “Show me the money!!!” and “You had me at hello”….
The whole point of the movie was that the industry was in disarray. Jerry was disgusted with it. He saw how corrupt and shallow it became. He wrote his “memo” about less customers, more attention.
I think you see where I’m going with this. Everything seems so shallow on the surface with business today. Especially in the world of marketing and internet marketing. There is so much stuff out there. I don’t know about you but among the many solicitations I get are the ones from companies in India to do SEO for me. They promise to get me top ranked positions. (By the way, never confuse rankings with success, but I won’t get into that today, that’s a topic for another day…).
Business is faster. Speed is everything. So many people pitching so much stuff. It’s so mind boggling.
And that my friend, is the problem with success in the new economy.
As a business owner, you were successful in the past from doing things mostly on your own. It was easier. You just put your mind to a problem, would concentrate your efforts on it and it would go away wouldn’t it? You could accomplish anything you put your mind to.
Worked in the old economy.
In the new economy, not so much. It’s not like that anymore. There is too much to do. And with the digital age everyone is a friggin expert. We are all surrounded with so many things to do, and so many options – SEM, SEO, PPC, Adwords, Social Media, Facebook, Text Messaging, Link Building, Direct Mail, Sales Letters, Website Design, WordPress, Email Marketing, Email Marketing 2.0, Autoresponders, Opt-ins, Lists, Segmenting Lists – does it ever stop?!!
And the list goes on.
So the problem is that you are fully competent of being successful in any of these ventures on your own, you are so busy being successful in the running of your business, where do you find the time to implement ANY of these? How do you find the resources?????
Wouldn’t it be nice to have trusted business partnerships like Rich and Jay had?
Like what they had with their vendors? … having sources that could help you achieve more success more rapidly through relationships built on trust?
And like Jerry McGuire, having vendors that paired down their client list to make a bigger impact with less people.
By the way, if that’s what you’re looking for in a vendor, in a business partner, then know my friend, that is what I have dedicated the rest of my life to do. Helping you achieve your goals at such a rate that everyone will think you’re cheating. Where, at last, you can have a true business partnership built on old-school trust that will deliver the BEST solution possible for your specific situation.
Would love to get your thoughts on this, please post your comments below.
Social media is here to stay. There is no denying that. And Facebook is quickly becoming the new internet. And with Facebook's growing excitement, there will come a HUGE release of new products to teach you how to take advantage of "this greatest opportunity of our lifetime" (ever heard that before?).
Don't get me wrong, I'm not against new technology or new products. I am constantly on the lookout for them and use many of them. What I am saying is that there is so much HYPE being sold with every new technology that you can easily get seduced and wind up wasting tonnes of time and money.
Here's something you may not know, every new technology that comes out follows the exact same pattern. If you can recognize the pattern, you have a better chance of winning the game. Miss it and you end up perpetually chasing "bright shiny objects." To avoid wasting time and missing out on LOTS of opportunity, I have made a video for you. Watch this now.
Don't feel like you have to jump on every bandwagon when it comes out. That can be too stressful. Also, don't feel like you have to wait forever either, that would be a buzz kill if you thrive off of the adrenaline rush of new things.
Just be laser focused on what is important to you. Have a few things that you are really good at. When you do that and have that focus, the rest will fall into place and you will never miss out.
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