… or is it???
I see so many promotions and topics with the same underlying theme – “How To Be Unstoppable”. I see them in my email inbox, my mailbox, on the web, tv – seems like everywhere I turn there’s some guru promoting this.
I know I’m not the only one that sees this. And a shameless confession, it has a certain appeal to me. The thought of being “the guy” or being able to carve out your own destiny stirs emotions up in me. I see images of being applauded, and revered, and respected, and sought after, oh, and did I say “wealthy, happy and successful?”.
It also stirs something else up in me… pride and ego. And those two monsters have taken many people down, myself included.
So, instead of being “the guy” and being unstoppable, I’d rather be a guy who makes the best use of his gifts and talents, is diligent, seeks wisdom, plans and takes action and God willing, achieves his goals. (interesting observation – the more I do that, the easier everything else seems to be)
Now in my business, would I like it to be unstoppable?
… as long as I don’t have to sacrifice my family, friends (or anything else dear to me) on the alter.
For the record, in my opinion, unless you’re God, I don’t think anything can ever be “unstoppable”. There’s always something seen or unseen that can take you down.
So instead of “unstoppable”….
What If Your Business Could Be Stronger, Rock Solid, Able To Withstand Numerous Blows And Still Keep Producing – Would that relieve some tension or make you grin?
Well the good news here is that it can.
How do you do that?
… you get rid of the silly notion that there is some magic pill to swallow or some silver bullet or your business can be changed in the next 60 seconds or less. That is pure rubbish.
What isn’t, is you can roll up your sleeves and WORK.
- setting a goal and going after it with focus and determination
- researching the market and competition to see what’s out there
- finding a niche you can dominate and crafting out a clear, concise USP (Unique Selling Proposition) that separates you from the competition
- developing a strategy to attacking the market
- creating a compelling sales conversion process
- making an irresistible offer to get your prospect or client to say “yes”
- Now picture adding 5-10 different lead generation techniques to get your message in front of the exact right people at the exact right time
Seems like a lot of work doesn’t it? Well, it is. That’s why most people won’t do this. That’s why for the few that do, they can reap most of the spoils. Did you know that 95% of the profits in a market will go to less than 5% of the businesses?
Now if you decided to be different and if you did this, how would you feel about your business? How would you feel about it’s ability to weather the storms that are guaranteed to come? Would you be confident in being able to take time off, take trips, plan your retirement, get involved in charity, or how about mentally being there for your family instead of constantly thinking about business?
If you go after something with wisdom, focus and determination and WORK on the right things, it’s amazing what you will be able to accomplish.
P.S. If you have a challenge in your business, we offer a free no-obligation 15 minute consultation where we will tackle and give you perspective on demolishing the #1 problem affecting your business. You can get more information here… Click Here eh!