2013 is over and in the books. 2014 has just begun and is full of opportunities.
I’m not one to make New Year Resolutions. Earlier in life I did but when I looked back I found that most of the resolutions I made bored me so I wouldn’t stick with them.
Now, instead I make goals and evaluate and adjust them continuously throughout the year.
Whether you make resolutions or not, the point is it’s important to have goals and to have a plan.
From the 100’s of businesses I’ve worked with one of the biggest and most common problems is that businesses lack a plan. Sure they have goals like, “I want to take my business from $5 million to $10 million” or “I want to launch a new venture using the internet”.
Those are good goals. We can work with that.
Where it falls short is the plan – how to make those goals happen.
Speaking of falling short, (I’m 5’6″ and have been accused of falling short 🙂 just about every business I’ve looked at over the last few years has had a major flaw when it comes to internet marketing.
They underestimated how hard it is to get things working. Internet marketing is HARD WORK.
Most people don’t like to hear that. That’s ok, most people don’t like reality either.
As you know I am a marketing consultant and we specialize in helping clients agressively grow their core business or launch new ventures into competitive spaces. We have solved many difficult problems where many have fallen short. And everything we do is based on a proprietary process called “Engineered Marketing”.
Why Engineered Marketing? If you recall, it stemmed from before when I started my career off as an engineer designing and building automated systems in the manufacturing and aerospace world.
We take the strategy, technical knowledge and the love of data of an engineer and combine it with selling in person, and selling online, to help clients duplicate their results.
So why am I telling you all this? (ok, part of it is a cheap plug for what we do!) But the other reason is, those ingredients are vital to be successful online.
My beautiful wife Naomi sent me an article. Here’s what she said “This made me think of you. You’re the best of both worlds – and then some!”
It’s nice hearing those words. How did I get so lucky to marry her? (And yes, that was another cheap plug. She gets all my articles and I’ll take any opportunity to score some points with her! 🙂
Here’s the article she sent. It’s relevant to your success: Click here: Is this the year of the nerdy scientist?